80%

increase in monthly paid subscribers

CHALLENGE

Scottsdale, AZ based PureFlix Digital was facing intense competition amongst streaming video on demand service providers. With an opportunity to own the family-friendly, faith-based households marketplace, PureFlix called upon the leaders at Prolific for strategic guidance and go-to-market execution.

SOLUTION

PureFlix and Prolific teamed up on a Strategic Growth Plan to scale revenue, capture market share, and drive subscriptions to its platform. Additionally, a data analysis deep dive uncovered leverageable buying patterns among one of PureFlix’s main target audience groups – stay at home mothers with children. Armed with this data and a host of growth strategies, Prolific and PureFlix were ready to execute.

RESULTS

  • An over 80% increase in paid subscribers.
  • Holiday weekend free trials increased by 83% YoY in 2019, with conversion rates jumping by 38%.
  • The Strategic Growth Plan and execution efforts helped lead to a $100m acquisition by Sony.

“Prolific was an instrumental strategic partner in our growth at PureFlix Digital. Their strategy and data capabilities helped drive our subscriber base to new heights, helping us reach and convert our target audience efficiently and effectively. Prolific worked hard, listened, and were true partners in our success.”

Greg Gudorf, CEO, PureFlix Digital

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