100,000+

email opt-in leads

CHALLENGE

Legrand is a luxury light switch and socket brand serving custom homeowners and home builders globally. Legrand is the largest brand in its sector, controlling 20% of the worldwide market share. Legrand leadership desired a boost to their U.S. brand awareness, drive traffic to their website, and significantly drive lead generation goals.

SOLUTION

LeGrand was presented strategies that focused on national paid media partnerships, lead generation, and follow-up email acquisition efforts. Additionally, LeGrand was offered a partnership with HGTV to leverage their SmartHome program integration offerings. This brand association and the new audience proved to be useful and valuable to LeGrand.

RESULTS

  • Through two seamless approaches, digital advertising and on-air advertising, Legrand delivered on the three R’s: reaching over 100MM households, relevancy showcasing the unique product in a “smart” home kitchen environment, and reciprocal value by extending the HGTV brand to Legrand’s website and promotional materials.
  • As a result, LeGrand captured 100,000+ opt-in email leads.
  • These strategies simultaneously drove a strong increase of website exposure for the luxury brand.

“Exceptional products require exceptional media choices. Your team recommends media partnerships that elevate and magnify the unique solutions that Legrand products provide.”

Amy Hahne, VP of Marketing, Legrand - Adorne Collection

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Prolific is the growth firm. We help emerging organizations maximize their revenue, relevancy, and impact through strategy, performance, and capital.