#1

fastest-growing REIT in the United States

CHALLENGE

Invesque is a publicly-traded real estate investment company focused on acquiring income-producing healthcare properties throughout North America. Traded on the Toronto Stock Exchange, Invesque came to Prolific in need of greater exposure to investors and redefining their brand. They spun out a refined leadership team, board of directors, and an enhanced investment thesis. Alerting the market of these changes was of critical importance to the young, but growing, company.

SOLUTION

Invesque executed a company-wide re-naming and re-branding effort. The effort went far beyond an updated logo. Invesque re-positioned the entire company around its team members’ unique qualities – an investment company that executes efficiently, thinks creatively, and brings passion and energy to everything they do. While most organizations resembling Invesque are dry and transaction-based, Invesque emerged as a leading real estate company ready to change the healthcare sector for good. This brand overhaul manifested itself in Investor Relations materials, marketing and event collateral, a new website, culture initiatives, and additional high-impact deliverables.

RESULTS

  • Invesque subsequently became the #1 fastest growing REIT in the United States (IPO to Q4 2019).
  • Grew the size of its portfolio by more than 5x in 4 years.
  • More than quadrupled its Gross Asset Value in 4 years.

“The leaders at Prolific helped us articulate the true soul of our organization. They took our vision, our capabilities, our approach, and our strengths and leveraged them into strategies and a brand that accurately reflects all we do. This process was a critical aid to our rapid growth. They’re a trusted partner and one we’ll continue to call upon in the future.”

Adlai Chester, Chief Investment Officer, Invesque

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Prolific is the growth firm. We help emerging organizations maximize their revenue, relevancy, and impact through strategy, performance, and capital.